HI, I'M GIULIANA
From Story to Strategy: Creating Communities that Last
​
I’ve spent the last decade leading social media strategy for national and global brands such as Life Time, Anytime Fitness, The Bar Method, and Waxing the City, and integrating it across the broader marketing ecosystem.
I focus on data-driven decisions, creating content that drives brand growth, yet building campaigns that resonate on an emotional level. Whether it’s strategy, execution, or leading affiliate, ambassador, or team advocacy programs, I believe in the power of building brand fans—especially when they come from within.
With both a background and passions rooted in both data and creativity, I’ve been lucky enough to find a career that perfectly blends my skills with what I love. I’m all about turning analytics into actionable insights and being a strong advocate for showing the business ROI of organic social media. I’m passionate about helping brands connect with their audience through content that matters, and I enjoy leading my team to achieve great results together.
Skills:
STRATEGY
BRAND ADVOCACY
ANALYTICS
Engage & Influence
Content Amplification
​
Assess and Inform
Channel strategy​
​
Content Strategy
​
Community Management​
Influencer marketing
​
Brand Collaborations
Employee advocacy programs
Internal Social Media training
Social Listening
​
Owned content performance
Audience insights
Some of my favorite projects:
Holiday Apparel
Supported our new Holiday Apparel Collection in 2023 by selecting two high-profile coaches as the models in our shoot, and leading a concentrated Team Member Ambassador push that drove 78% YOY growth in site visits and 295% YOY growth in revenue.
Inclusion
Grand Opening Coverage
Life Time Grand Opens 8-12 new destinations per year. I get to oversee and lead the content strategy for promoting and welcoming each new location.
​
Full club shoot - photo/video tour of the entire space.
Performer Photoshoot for Team Member content
Socially sharable moments from the Grand Opening event
Work(out) From Home
Life Time Rebrand
Collaborated with in-house creative team and external agencies in challenging our audience to see us as more than a gym, but a lifestyle.
​
Premise: What you do with your time dictates the kind of Life you will live. What will you do in your Life Time?
​
Lead paid boosting strategy for maximum reach and follower growth. In first month drove 1.9M Impressions and 10K engagements. Over 500 followers directly related to assets.
Quarantine Social Trends
